Credit Card Glossary
Affinity Card
An Affinity card-- typically a MasterCard or Visa—carries the logo of an organization on it. It can be a for-profit or not-for-profit organization. It is a form of co-branding for the credit company and the cardholder.
Usually an Affinity cardholder derives some benefit such as frequent-flyer miles or points toward merchandise to do with the
The organization solicits its members to sign up for cards with their log on it, with the idea of keeping the group’s name in front of the cardholder. In addition to establishing brand loyalty, the organization receives some financial incentive (a fraction of the annual fee or the finance charge, or some small amount per transaction, or a combination of these) from the credit-card company.